Farmfluencers Of South Tyrol
Community and Storytelling
The Project "Farmfluencers of South Tyrol" is based on my Master Thesis in Eco-Social Design at Free University of Bolzano. It is based on ethnographic research and participatory design practices.
The project created a new community of farmer, who are following innovative, regenerative or sustainable practises in agriculture and have the potential to positively influence their surroundings. Short: Farmfluencers.
Workshops and Network meetings are stenghthening the bonds and neighbourliness between farmers that are willing to transform their way of working towards a sustainable future.
The Project aims to foster transformation through emotions and thus includes also a strong storytelling part. A website, vivid social media channels, podcast and shortmovies are telling the stories of the Farmfluencers and are aiming to inspire people for the eco-social transformation in agriculture.
Photo: Alessandro Pizzo, Fiera Bolzano; Editing: Meike Hollnaicher